Case - Si det med Morgenlevering

The grey swan

The Challenge

Nycoplus has been a leader in supplements, vitamins, minerals, and omega-3 for years. The brand enjoys high trust and is preferred by both consumers and pharmacy staff, but has recently faced increased competition from other brands and private labels.

Nycoplus needed a clear strategy and positioning to defend a premium position and build a brand that means something more than just its ingredients.

Based on extensive insights work, we developed a new brand platform, communication strategy, and a fresh concept.

SI DET MED MORGENLEVERING

Good health isn't just about being the strongest or fastest. It's about being able to be yourself just a little bit longer.

We decided to prove that the body can accomplish amazing things when it gets exactly what it needs.

So we created a campaign featuring a retired ballet dancer who refuses to accept age limits. Because while the body is willing and the heart is eager, ballet dancers are forced to retire at 41.

Then we took it one step further.

We staged a unique performance at Oslo Concert Hall, with an ensemble of retired ballet dancers from some of Europe's biggest stages. A performance that showed the body can accomplish amazing things when it gets exactly what it needs. To a standing ovation, in a packed and sold-out main hall at Oslo Concert Hall.